Reebok
Mall of the Emirates.
A high-impact sports retail flagship for one of the world's most iconic athletic brands. Reebok at Mall of the Emirates features a full-width illuminated fascia and entrance canopy, a suspended ceiling lightbox, category-zoned shoe walls and an in-store neon Vector logo wall, delivered end to end by Davies Group UAE.
← All ProjectsLife is not a spectator sport.
Reebok is one of the world's most recognised sports and lifestyle brands — synonymous with athletic performance and cultural style since 1958. For its Mall of the Emirates flagship, Davies Group UAE delivered a store that makes an immediate impact from the moment shoppers approach it on the concourse.
A full-width illuminated fascia carries the Reebok wordmark and Vector logo in large-scale channel lettering above a glazed, double-height storefront, framed by full-height LED media walls running dynamic brand content. Inside, a suspended ceiling lightbox canopy washes the store in bright, even light, anchoring a clearly zoned floor plan — Women's, Men's, Classics, Running and Training each get their own dedicated shoe wall and digital screen.
An illuminated neon Vector logo wall — the iconic Reebok delta rendered in glowing white tube lighting — sits at the heart of the store, while a full mannequin and VM display programme carries the season's key looks from the entrance right through to the back wall. Every element was designed and fabricated by Davies Group UAE.
The finished space.
