Rip Curl
Mall of the Emirates.

Rip Curl is one of the world's most recognised surf and boardsport brands — its heritage rooted in Torquay, Trestles and Hossegor, the surf towns named on the brand's own house mark. For its Mall of the Emirates store, Davies Group UAE was tasked with bringing that raw, beach-shack heritage into a premium mall environment without losing an ounce of its authenticity.

The defining material is dark stained timber, used wall to wall and floor to ceiling, inside and out. Rip Curl's global brand standard calls for the finish across every surface, and Davies Group UAE delivered it in full — a dark timber storefront surround anchored by a carved circular Rip Curl Wetsuits wood medallion at the entrance, a continuous exposed dark timber beam-and-rafter ceiling running the length of the store, and matching dark stained cladding on every wall, display fixture and glazed partition, including the digital display window built into the same timber frame.

Against this heavy, weathered backdrop, light oak flooring and the brand's bright surf and swimwear product are left to do the talking — the exact material contrast Rip Curl's store concept is built around globally. Every element of the joinery — ceiling structure, wall cladding, signage surround, cap and surfboard display fixtures — was designed, fabricated and installed by Davies Group UAE in-house. This is one of several Rip Curl locations Davies Group UAE has delivered across the UAE, alongside Mirdiff City Centre, Dubai Hills Mall, Dubai Marina Mall and Abu Dhabi Mall.

Davies Group worked closely alongside the brand's concept design team based in Australia to execute this fit-out.