Seafolly Australia
Dubai Hills Mall.
Davies Group UAE's second Seafolly Australia fit-out — at Dubai Hills Mall. Building on the success of Mall of the Emirates, this store features an illuminated lightbox louvre fascia, bespoke arched plaster cash desk wall and a signature ribbed cylindrical mid-floor display that sets it apart.
← All ProjectsSecond location. Same DNA. Even better.
Having delivered the Mall of the Emirates Seafolly store, Davies Group UAE was commissioned for Seafolly's Dubai Hills Mall location. Building on the first fit-out, this store refines the brand's design language with some distinctive new features while maintaining the natural, premium coastal feel that has made Seafolly a Dubai favourite.
The shopfront features an illuminated lightbox louvre fascia — backlit timber-effect louvres that glow warmly on the concourse. Inside, the bespoke arched plaster cash desk wall is a signature element shared with the Mall of the Emirates store — a sculpted white plaster arch with the Seafolly logo.
What sets this location apart is the ribbed cylindrical mid-floor display table — a bespoke sculptural piece in white ribbed plaster that anchors the centre of the store. A white steel fixture system throughout keeps the interior light and airy. Davies Group UAE delivered both Seafolly UAE locations — giving the brand a consistent, high-quality presence across two of Dubai's leading destinations.
Davies Group worked closely alongside the brand's concept design team based in Australia to execute this fit-out.
The finished space.
