Seafolly Australia
Mall of the Emirates.
A complete swimwear retail fit-out for one of Australia's most beloved beachwear brands. Seafolly at Mall of the Emirates captures the brand's coastal spirit — bespoke louvred timber fascia, arched plaster cash desk wall, oak-framed niche shelving and rattan pendant lighting creating an Australian summer feel in Dubai.
← All ProjectsLight. Natural. Australian summer, year round.
Seafolly has been Australia's favourite swimwear brand since 1975 — defined by quality, colour and the spirit of the Australian beach lifestyle. Opening at Mall of the Emirates required a fit-out that could carry this relaxed premium positioning in one of Dubai's most competitive retail settings. Davies Group UAE delivered exactly that.
The store is defined by its bespoke louvred timber fascia — warm natural wood slats that create a distinctive shopfront identity. Inside, the centrepiece is the arched plaster cash desk wall — a sculpted organic arch in white plaster with a wave-relief LED panel and backlit Seafolly signage that anchors the rear of the store.
Throughout, oak-framed lit niche shelving, rattan pendant lighting and soft white finishes create an environment that feels genuinely coastal and relaxed without losing its premium edge. Louvred fitting room joinery continues the natural material palette. Every element was designed and fabricated by Davies Group UAE — making this one of Seafolly's best-performing UAE locations.
Davies Group worked closely alongside the brand's concept design team based in Australia to execute this fit-out.
The finished space.
