Beyond The Beach
Outlet.
A large-format multi-brand retail fit-out for Beyond The Beach Outlet at Dubai Outlet Mall, bringing together nine surf, swim and lifestyle brands — Rip Curl, Billabong, Quiksilver, Roxy, Seafolly, Oakley, '47, Reebok and Tommy Bahama — under one branded outlet roof. Davies Group UAE delivered the complete shopfit, from the illuminated storefront through every dedicated brand zone, fixture and checkout counter inside.
← All ProjectsNine brands. One outlet floor.
Beyond The Beach Outlet is a large-format multi-brand destination built to house nine surf, swim, footwear and lifestyle labels within a single cohesive retail environment. Davies Group UAE delivered the complete fit-out — illuminated storefront signage, full shopfront glazing and every dedicated in-store brand zone — to a consistent light timber, white shiplap and gallery-wall aesthetic that ties the whole floor together while still giving each brand its own identity.
Inside, dedicated zones were built for Oakley (backlit signage, sunglasses wall and footwear bay), Reebok (a full-height slatwall shoe display and dedicated apparel run), and Billabong, Quiksilver, Roxy and Seafolly (slatwall and timber-shelved brand bays beneath a hand-painted "Catch The Wave" surfboard feature). A dedicated kids' zone, a Rip Curl and Seafolly swimwear wall, central island display tables and a branded checkout counter complete the layout, all built and installed by our in-house joinery workshop.
Every fixture — from the slatwall brand bays to the central timber-topped display tables and the illuminated "Beyond The Beach" checkout counter — was designed, fabricated and installed in-house, giving the operator a single consistent fit-out standard across all nine brands on the floor.
Davies Group worked closely alongside the brand's concept design team based in Dubai to execute this fit-out.
The finished space.
