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Beyond The Bike Bianchi wall display with cyclist banner photo, Al Zeina, Abu Dhabi
Project Showcase · Cycling Retail · Al Zeina, Abu Dhabi

Beyond The Bike
Al Zeina.

A dedicated cycling retail fit-out for Beyond The Bike at Al Zeina, Abu Dhabi — a full-format bike shop bringing together premium bike brands, apparel, nutrition and a complete service and repair workshop under one roof. Davies Group UAE delivered the complete fit-out from shopfront to workshop.

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Client
Al Boom Marine
Location
Al Zeina, Abu Dhabi
Sector
Cycling Retail
Scope
Full Fit-Out — All Trades

Built for every rider.

Beyond The Bike road bikes section with video wall, Al Zeina, Abu Dhabi

Beyond The Bike at Al Zeina is a full-format cycling destination — a complete retail environment for road, mountain and lifestyle cyclists alike. Davies Group UAE delivered the entire fit-out, from the double-height glazed shopfront through every brand zone, service counter and back-of-house workshop inside.

A dedicated Bianchi brand wall anchors the store — large-format cyclist photography, branded apparel display and a rotating bottle rack beneath the iconic celeste colourway. Elsewhere, a road bike floor with dual video screens and brand-logo signage showcases the full range beneath a "ROAD" wayfinding sign, while a dedicated Oakley helmet wall and full accessories run — socks, saddles, computers and nutrition — line the remaining walls beneath the Eddy Merckx "But Ride" quote.

A nutrition and hydration counter with a branded loyalty programme display serves energy gels, drinks and bars, while a full service, repair and storage workshop — accessed via the mezzanine staircase — houses helmets, tyres, e-bike components and Bosch service equipment for every bike that comes through the door. Every fixture, shelving run and counter was designed and built in-house by Davies Group UAE.

Project Photography

The finished space.

Bianchi Corner Display, Beyond The Bike, Al Zeina, Abu Dhabi
Bianchi Corner DisplayThe Bianchi celeste display corner beside the storefront glazing, with the mall corridor beyond
Nutrition Counter, Beyond The Bike, Al Zeina, Abu Dhabi
Nutrition CounterThe nutrition and hydration counter, with the loyalty programme signage and custom bike-fit station beyond
Bianchi Wall Display, Beyond The Bike, Al Zeina, Abu Dhabi
Bianchi Wall DisplayThe full-height Bianchi brand wall beneath a large-format cyclist photograph
Accessories Wall & Quote, Beyond The Bike, Al Zeina, Abu Dhabi
Accessories Wall & QuoteThe accessories wall beneath the Eddy Merckx "But Ride" quote, with the nutrition fridge beyond
Oakley Helmet Wall, Beyond The Bike, Al Zeina, Abu Dhabi
Oakley Helmet WallThe Oakley helmet display shelf beside the workshop entrance
Road Bikes & Video Wall, Beyond The Bike, Al Zeina, Abu Dhabi
Road Bikes & Video WallThe road bike floor beneath the dual video screens and brand-logo signage wall
Service Workshop, Beyond The Bike, Al Zeina, Abu Dhabi
Service WorkshopThe back-of-house service workshop, with helmet storage and the Bosch e-bike service station
Bianchi Wall, Entrance View, Beyond The Bike, Al Zeina, Abu Dhabi
Bianchi Wall, Entrance ViewThe Bianchi wall viewed from the entrance doors, with a celeste road bike in the foreground
Mezzanine Storage, Beyond The Bike, Al Zeina, Abu Dhabi
Mezzanine StorageHelmet and component storage beneath the mezzanine staircase, with Oakley stock boxes above
Staircase & Wayfinding, Beyond The Bike, Al Zeina, Abu Dhabi
Staircase & WayfindingThe mezzanine staircase with wayfinding signage, beside Shimano component storage
Bianchi Apparel Display, Beyond The Bike, Al Zeina, Abu Dhabi
Bianchi Apparel DisplayBianchi apparel and bottle display beside the storefront glazing
Nutrition Counter, Second View, Beyond The Bike, Al Zeina, Abu Dhabi
Nutrition Counter, Second ViewA second view of the nutrition counter and hydration fridge beneath the loyalty programme sign
Bianchi Wall, Wide View, Beyond The Bike, Al Zeina, Abu Dhabi
Bianchi Wall, Wide ViewA wide view of the Bianchi brand wall, with the celeste road bikes in the foreground
Accessories & Nutrition Area, Beyond The Bike, Al Zeina, Abu Dhabi
Accessories & Nutrition AreaA wide view across the accessories wall and nutrition counter toward the storefront
Oakley Helmet Wall, Second View, Beyond The Bike, Al Zeina, Abu Dhabi
Oakley Helmet Wall, Second ViewA second angle on the Oakley helmet display shelf beside the workshop door
Road Bikes, Cannondale Section, Beyond The Bike, Al Zeina, Abu Dhabi
Road Bikes, Cannondale SectionThe Cannondale section of the road bike floor, beneath the brand-logo signage wall
Helmet Storage, Beyond The Bike, Al Zeina, Abu Dhabi
Helmet StorageHelmet stock storage beside the workshop entrance, with Santic boxes stacked above
Bianchi Wall, Second Angle, Beyond The Bike, Al Zeina, Abu Dhabi
Bianchi Wall, Second AngleA second angle on the Bianchi wall from beside the entrance doors
Storage & Helmet Boxes, Beyond The Bike, Al Zeina, Abu Dhabi
Storage & Helmet BoxesComponent and helmet box storage beneath the mezzanine staircase, with bicycle care instructional signage
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