Beyond the Street
Dubai Hills Mall.
A neon-lit streetwear and sports multi-brand concept at Dubai Hills Mall. Davies Group UAE led the full design and concept development for the store with the brand — glazed window display, exposed brick-effect feature wall, a full-height Oakley glazed display tower and a floor-to-ceiling '47 Brand cap wall — before the installation contract was awarded to another contractor.
← All ProjectsStreet culture. Sports energy. Bold by design.
Beyond the Street brings together the best of global street culture and sports brands under one roof — a concept built for Dubai Hills Mall's young, style-conscious customer base. Davies Group UAE led the full design and concept development for the store with the brand, combining industrial aesthetics with premium detail, before the installation contract was awarded to another contractor.
The dominant interior feature is the floor-to-ceiling '47 Brand cap wall — a bespoke bracket rail system in yellow steel, designed to run the full height and width of the rear wall and hold hundreds of headwear pieces. It's a visual statement that defines the store and draws customers straight in.
An exposed brick-effect feature wall brings texture and urban street character, while the Oakley glazed display tower — a full-height glass and aluminium cabinet system — provides a premium showcase for eyewear. Neon signage, industrial pendant lighting and a dark polished floor complete an interior that feels authentically connected to street and sports culture. Every fixture, wall system and display unit was designed by Davies Group UAE down to the last detail, before the installation contract was awarded to another contractor.
The finished space.
