Oakley
Al Jimi Mall, Al Ain.
Oakley is one of Davies Group UAE's biggest and longest-standing retail partners, and this flagship at Al Jimi Mall is the newest addition to that relationship — the first store in the UAE to debut Oakley's latest global concept design, built end to end by Davies Group UAE. Davies Group UAE is a fully MEP and ARCH approved-contractor with Aldar Malls, the developer behind Al Jimi Mall — meaning a seamless authority approval process from day one.
← All ProjectsA new global concept. Built first in Al Ain.
This Al Jimi Mall flagship introduces Oakley's newest global store concept to the UAE for the first time. A dramatic backlit arched portal frames the entrance, anchored by a full-height immersive LED video wall that runs Oakley brand content as shoppers approach from the mall promenade. Sculptural greenery is suspended above the storefront windows, with raw rope detailing hanging from the ceiling box — a signature of the new design language.
Inside, the store is zoned between lifestyle and performance ranges. Full-height merchandising walls display sunglasses, goggles and helmets by category, while central glass-top islands carry apparel, footwear and technical luggage. The fit-out includes a dedicated cycling and eyewear zone, with backlit Oakley signage and a large-format video wall running brand and athlete content.
At the heart of the store, a backlit Oakley ring-logo service counter anchors the till point, flanked by walls of footwear, flip-flops, backpacks and caps. Every wall system, joinery run and finish was designed and built in-house by Davies Group UAE — one of Oakley's most repeated fit-out partners in the region, having delivered Oakley stores across Dubai, Abu Dhabi and the wider UAE.
Davies Group worked closely alongside the brand's concept design team based in Italy to execute this fit-out.
The finished store.
