
Davies Group UAE delivered a complete restaurant fit-out for Pitfire Pizza at West View Tower, near Circle Mall in Jumeirah Village Circle — one of several Pitfire Pizza locations delivered across Dubai and Abu Dhabi, each finished in the brand's signature American diner-style look. The 1,200 sq. ft. restaurant seats 16 guests indoors and 20 outdoors.
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Pitfire Pizza is one of Davies Group UAE's most repeated F&B partners, with locations delivered across Dubai and Abu Dhabi — each one built around the brand's signature American diner-style identity. The Jumeirah Village Circle restaurant, at West View Tower near Circle Mall, occupies approximately 1,200 sq. ft. with seating for 16 guests indoors and a further 20 outdoors.
Floor-to-ceiling black metro tiling and exposed timber roof beams set the tone throughout the dining room, with deep red booth seating running the full length of the space. A curated gallery wall of pop-art prints and gig posters runs above the booths, brought together with brass pendant lighting and warm timber tables.
At the entrance, an illuminated neon 'Open' sign and branded window graphics announce the restaurant to passers-by after dark, with a glazed shopfront opening directly onto the dining room. Every fixture, finish and feature wall was designed and built in-house by Davies Group UAE.
















