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Beyond Fitness storefront entrance and branded signage, City Centre Me'aisem by Davies Group UAE
Services · Fitness & Sportswear Retail

Fitness & Sportswear
Retail Fit-Out in Dubai.

Davies Group UAE designs and builds fitness and sportswear retail stores across Dubai — performance apparel, footwear and accessories shopfits including Beyond Fitness at City Centre Me'aisem.

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Reebok storefront, Mall of the Emirates, by Davies Group UAE
Reebok — Mall of the Emirates
Beyond Fitness running shoe wall, Me’aisem, by Davies Group UAE
Beyond Fitness — Me’aisem
Reebok shoe wall, Mall of the Emirates, by Davies Group UAE
Reebok — Shoe Wall
Beyond Fitness performance zone, Me’aisem, by Davies Group UAE
Beyond Fitness — Performance Zone
Reebok storefront, Mall of the Emirates, by Davies Group UAE
Reebok — Mall of the Emirates
Beyond Fitness running shoe wall, Me’aisem, by Davies Group UAE
Beyond Fitness — Me’aisem
Reebok shoe wall, Mall of the Emirates, by Davies Group UAE
Reebok — Shoe Wall
Beyond Fitness performance zone, Me’aisem, by Davies Group UAE
Beyond Fitness — Performance Zone

Performance retail, built to perform.

Beyond Fitness 2XU performance apparel wall display by Davies Group UAE

A fitness apparel retail fit-out is a different discipline to a gym build — there's no training floor or equipment install, but the shopfit still needs to work hard: footwear walls that showcase technical detail, apparel rails that let multiple performance brands read clearly side by side, and feature lighting that makes activewear pop off the shelf.

We delivered the complete sportswear retail fit-out for Beyond Fitness at City Centre Me'aisem — a multi-brand performance store carrying 2XU, Silverback, Inov8, Oakley and Polar, each given its own branded zone within one cohesive shopfit.

Our scope for fitness and activewear retail covers footwear and apparel display walls, mannequin and merchandising fixtures, service counters, fitting rooms and the digital or lightbox brand features that multi-label sportswear stores rely on.

Scope of Works

Typical scope covers.

Apparel & Footwear Display Walls
Branded display walls for performance apparel, footwear and technical accessories.
Brand Zoning & Feature Signage
Distinct in-store zones for multiple sportswear brands, each with its own signage and identity within one store.
Fitting Rooms & Service Counters
Fitting rooms, checkout counters and service points built for a smooth retail flow.
Merchandising Fixtures & Mannequins
Rails, tables, mannequin displays and merchandising fixtures for activewear and footwear.
Lightbox & Digital Brand Features
Illuminated lightboxes, TV feature walls and digital displays for brand storytelling.
MEP & Mall Authority Compliance
Full mechanical, electrical and plumbing coordination plus landlord and civil defence submissions.
Beyond Fitness Inov8 running shoe wall, full height display by Davies Group UAE
Frequently Asked

Common questions.

Is this the same as a gym or fitness studio fit-out?
No — this service covers fitness and sportswear retail stores selling performance apparel, footwear and accessories. For gyms, martial arts studios and training floors, see our separate Gym Fit-Out service.
How much does a sportswear retail fit-out cost in Dubai?
A fitness apparel retail fit-out in Dubai typically costs AED 1,940–4,090 per sq m, depending on the number of brand zones, feature walls and digital displays specified.
Can you build multi-brand zoning within one store?
Yes — multi-brand sportswear stores like Beyond Fitness require distinct zoning for each label (footwear walls, apparel rails, accessories) while keeping a consistent overall shopfit language, which is a core part of our scope.
How long does a sportswear retail fit-out take?
Typical fitness and sportswear retail fit-outs take 6–10 weeks from handover to opening, depending on store size and the number of feature walls and displays.
Read our full Fit-Out Cost Guide for Dubai →See our Beyond Fitness fit-out at City Centre Me'aisem →
Reebok storefront, Mall of the Emirates, by Davies Group UAE
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your sportswear retail fit-out.

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